From the middle part of the past decade, challenger banking took more and more accounts away from traditional retail banks. Until the pandemic. Now, in the 2020s, challengers are becoming challenged. With customer expectations changing, traditional banks catching up and cost of acquiring customers increasing, some challenger banks were experiencing weak customer and deposit growth rates.

So what should challengers do, as their businesses reach maturity at the same time their ideal customers’ lives are being radically transformed? Access this ebook to find out all that and more.