United Kingdom
BNPL
Goal:
Increase approval rates and reduce defaults
Products Used:
CredoSDK for Android and iOS. CredoWeb for the website
The choice of 150+ financial companies, banks and fintech unicorns
The Challenge
Increase the amount of information on millions of potential clients with low credit bureau data presence to reduce defaults and increase approval rates.
Solution
Embedded CredoSDK into the BNPLs app for Android and iOS and CredoWeb into the website
Android SDK
iOS SDK
CredoWeb
The Results
The objective was to increase approval rates and reduce defaults. With the help of our CredoSDK, the BNPL achieved the goal and developed a model with a GINI of 0.25 (standalone) with a lift of 0.15 in an integrated model. The total increase in results was up to 37.5% which helped our client to continue their path towards profitable growth.
37.5%
GINI (Total Population)
Developed a model with a GINI of 0.25 (standalone) with a lift of 0.15 in an integrated model, which was a 37.5% increase.
-35.14%
Bad Rate
Decrease of the bad rate by 35.14%
38.1%
GINI (Approved Population)
Increased by 38.1%
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